All Things Smell
A. Brand Guidelines + Identity
B. Typeface Design
C. Poster Design
D. Brand Board Design
All Things Smell is an original brand concept I developed during my final semester of college—a passion project where I let my creativity run wild. This unconventional brand is all about celebrating the power of scent. With a range of all-natural products for both home and body, All Things Smell puts freshness at the forefront. More than just a brand, it’s an invitation to explore how scents shape our experiences, evoke memories, and inspire self-expression. In a world where fragrance is deeply personal, All Things Smell helps you create an environment that feels uniquely yours—comfortable, expressive, and unforgettable. (2021)