Jess Morgan
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Davis Harbor:
Forestar Group


A. Brand Guidelines + Identity
B. Sign Campaign
C. Print Design
D. Environmental Design
E. Apparel Design As a Lead Brand & Graphic Designer at Made in July, I developed the full visual identity for Davis Harbor (client: Forestar), overseeing the project from concept to completion. I carefully selected the colors and fonts and designed key brand elements, including the primary and secondary logos, wayfinder sign, horizontal entry sign, three vertical signs, flexiflags, and apparel.

To ensure seamless production, I prepared print-ready files and coordinated directly with the vendor to finalize production details. I continue to collaborate with Forestar on various branding projects and sign campaigns, contributing to their ongoing design needs. (2024)Collaborators:

Designer: Jess Morgan
Copywriter: MJ Barnes


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